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The Psychology of Color


Welcome to our design blog!

Today, we will be discussing the psychology of color.


Color plays a huge role in our everyday life whether we are aware of it or not. The psychology of color concept can be used to break down individual colors and their effect on our emotional and mental states. Many retail stores and fast food chains choose certain colors in their advertising and branding that subconsciously directs their target audience to buy their product. According to research data collected by, there is a big reason why people prefer certain colors over others. Their choice can give valuable insight into their personality. In addition to personality traits, color also plays a role in how we function in our home. The colors you choose to paint your walls or accessorize with may influence how you function from room to room.

Let's walk through the rainbow and learn about how colors might effect our own emotions and those around us!


Red is an intense, bold color that is very stimulating, but also timeless. Many fast food restaurants use red because it is known to increase metabolism, attract attention, and cause excitement. It can also be just as influential in your home, too. For example, using red in a living room can stimulate more conversation and bring people closer together.


Orange has similar qualities to red without the intensity. It emits feelings of energy, enthusiasm, and success. Many fitness brands, like Orange Theory, use the color orange to increase the quality of their users' workouts. For a home's interior, orange could be used in a fitness room or other space that you want to feel more exciting.


Yellow is a cheery color that is known for being uplifting, joyous, and happy. It is exciting, like orange, but remains tranquil and warm. It is a perfect color for an entryway or dining area because it will make the space feel welcoming and more expansive. However, too much yellow can evoke feelings of danger or frustration.


Green has been shown to be the most relaxing color for the human eye. It is also known for being restful and comforting. Many brands who are environmentally focused, like Whole Foods or Animal Planet, use green to show stability and peace. Green is a versatile color that can be used in any interior space.


Blue is one of the most popular colors in the United States. As you might be able to guess, blue is used for its calming and balancing effects. Many hospitals and clinic environments use blue in their color palettes to make sure their patients are calm, less stressed, and peaceful.


Purple shares many traits between blue and red. It has elements of excitement and stimulation while feeling calm and less dominant. Historically, purple signified wealth, royalty, and extravagance. Purple can be used in a bedroom to create a youthful and restful environment.


Don't forget how useful neutrals can be! When used correctly, they can be very powerful. Neutrals should be used in combination with other colors mentioned in this post to achieve a well rounded palette throughout all the rooms in your home.

Do you feel any similar or unique associations with color? Leave a comment below!

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